It used to be that the only way to successfully manage an ecommerce business was through an ever-growing collection of browser tabs and piecemeal software tools. Unified ecommerce growth platforms like Descartes Sellercloud streamline that workflow and offer a more complete and efficient alternative.
Mobile applications take things a step further by offering that same comprehensive, unified toolset from any device. Mobile access is a cornerstone of nearly every aspect of our lives.
We have come to expect the ability to connect to email, social networks, and media everywhere we are. Apps like Descartes Sellercloud (free on Android and iOS) and Skustack Lens (free on Android and iOS) provide the same untethered connection to your entire ecommerce business.
What’s more, these types of ecommerce applications broaden the potential to empower you, your managers, and your associates to make efficient, collaborative, and profitable decisions.
5 Key Reasons Why Mobile Functionality is Critical to Modern Ecommerce and WMS Platforms
Mobile apps are not simply a flashy luxury. They are a modern necessity and an essential part of an effective omnichannel ecommerce management system. Being competitive in today’s ecommerce industry requires speed and responsiveness, and being tethered to a computer and constrained by the 9-5 workday cannot deliver.
Mobile, cross-platform connectivity to your WMS (Warehouse Management System) and ecommerce platform is not the future; it’s the present.
1. Ecommerce is a Global, 24-7 Industry
Unlike a brick-and-mortar retail store, your ecommerce channels are open and selling at all times. Similarly, your inventory is likely stored in and shipped to locations worldwide. Mobile apps allow you to stay connected to the data and performance metrics you need to address issues and guarantee optimal brand performance in real-time.
Responsiveness is critical to ecommerce profitability. The faster you can respond to an inventory issue, customer complaint, or fulfillment crisis, the better. Given that you and your teams likely always have a smartphone or connected device within reach, you always have the ability to problem-solve right in the palm of your hand.
2. Manage Warehouses, Inventory, and Teams From the Floor – Not an Office
While robust desktop setups with multiple monitors and comfortable chairs can give you a bird’s-eye view of your entire ecommerce operation, the best management happens on the floor. Problems get solved, inefficiencies are addressed, morale improves, and your profitability rises.
Mobile WMS and ecommerce management apps allow you and your managers to be where you are needed most without sacrificing access to the tools and business intelligence you need to make informed decisions.
3. Mobile Connectivity Prevents Networking Problems
One major advantage of using mobile apps to manage your ecommerce operations is the ability to utilize multiple networks to maintain a reliable connection to your cloud-based platforms. Modern smartphones and tablets are optimized to seamlessly switch between Wi-Fi and cellular networks, ensuring a constant and strong network signal.
This means that as you and your team are on the move—whether that means across the warehouse floor or across the globe—you can be sure that you can access and stay connected to the information and tools you need to keep things running smoothly across your entire ecommerce business.
4. Empower Your Staff to Make and Execute Data-Driven Decisions
Your employees are likely to carry cell phones throughout their work day. Why not take advantage? WMS and ecommerce platform apps can be combined with user role assignments to ensure that each member of your company has access to exactly the information they need to perform their roles reliably.
Not only that, but with the Sellercloud app, crucial and time-sensitive tasks like purchasing, order processing, catalog management, and inventory management can be carried out without requiring access to a computer or company-provided technology.
5. Intuitive Technology Boosts Efficiency
Compatibility with both Android (Google) and iOS (Apple) devices means that you, your managers, and your associates do not have to continually learn and relearn platform-based workflows across each unique device that you use.
A well-designed app makes it easy for employees to rely on the same familiar features and interfaces in a truly device-agnostic way. Having a common interface across multiple devices means less time spent onboarding new employees and training those transitioning between roles.
We at Descartes Sellercloud recognize the complexities of ecommerce success. That’s why we make it a priority to streamline and simplify omnichannel ecommerce with our software and tools.
In developing our Sellercloud and Skustack apps, we have made it possible to access our platform and manage your business from anywhere. This mobile functionality provides benefits that no ecommerce company should be without.
Ready to see the difference a unified omnichannel growth platform and patented WMS technology can make for your ecommerce brand? Contact us today for a free demo.
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