Google recently announced the rollout of its commission-free Buy on Google e-commerce service.
This 0% commission evolution of the Shopping Actions platform is available to existing Shopping Actions merchants and new merchants to Google.
This is a profound evolution. Google is removing its e-commerce commission structure and allowing third-party providers to take over most of the logistics associated with order payment and fulfillment.
Because of this, Buy on Google should be viewed solely as a program dedicated to efficiently surfacing relevant retail search results based on shopper intent and thus driving online retail conversions—Buy on Google is not a self-contained e-commerce marketplace.
Google is committed to users who use the world’s most popular search engine as their first step when making an online purchase.
In doing so, they are positioning Buy on Google as a vehicle for making e-commerce sales viable for businesses of all sizes.
If you have the right product, Buy on Google can bring you the right customers.
Sellercloud is Ready for Buy on Google
Since Google has selected Shopify and Paypal as the first third-party providers brought on board for Buy on Google, Sellercloud users are already primed to take advantage of this exciting new e-commerce opportunity.
Our omni-channel e-commerce platform’s existing Shopify and Paypal integrations make it easy for you to confidently meet the participation requirements for the Buy on Google program.
Beyond making it simple to link a payment service provider, we have you covered on the other requirements, as well:
Merchant Responsibility for Customer Service
Sellercloud provides robust order management and tracking features to generate status emails, respond to customer inquiries, and manage refunds across all the channels where you sell from one convenient interface.
Return Shipping Management
Whether you provide Google with your shipping carrier information or decide to manage your returns, Sellercloud’s RMA management allows you to keep your RMA workflow manageable and compliant.
Tax Liabilities
Google has offloaded income tax reporting to merchant payment service providers.
As PayPal and Shopify have you covered there, Sellercloud and TaxJar can help you with your sales tax obligations.
Creating and Maintaining Product Feeds
Google has already announced that Merchant Center is adding Amazon feed compatibility, allowing you to create, edit, reprice, and even product-match listings based on data from your Amazon feed.
This bodes well for Sellercloud users as our catalog management features will pair naturally with Buy on Google.
We will continue to monitor the latest Buy on Google developments to ensure full compliance and integration with the Sellercloud platform.
Contact us for a free demo to learn how to get the most out of this new opportunity.
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