In the last six months, Walmart has taken over four key players in the e-commerce world. Walmart Marketplace now partners with some 7,000 sellers and features more than 35 million SKUs.
The added feature of free 2-day shipping means shoppers will be flocking to the Walmart Marketplace in unprecedented numbers.
If you are a serious e-commerce seller, all of this adds up to one clear message: Now is the time to get on the Walmart bandwagon.
Do not be fooled by analysts who tell you Amazon will eventually push Walmart out of its territory. Walmart is here to stay.
Right now, competition is relatively low, which gives an advantage to experienced sellers who want to throw their hat in the ring.
But with more than a thousand sellers joining each month, this opening won’t last long.
Beyond timing, choosing to partner with Walmart for online sales offers many benefits not found in other marketplaces.
1. Greatly Expanded Customer Reach
Walmart is the largest retailer in the world, operating 11,000 stores in 27 countries. It is also the most popular store in the US, with nearly one-third of the US population visiting a Walmart store weekly!
This translates into massive online traffic, with more than 80 million viewers visiting the company’s website each month.
This trend shows no signs of slowing as the company moves more forcefully into e-commerce.
No matter what you are selling, Walmart’s universe of customers will include people searching for your products.
2. Brand Exposure
Running with the big guys online can only help your brand. Walmart customers are extremely loyal. They don’t just visit the store or the website for a one-and-done purchase.
They come back multiple times. Having your name-brand items associated with Walmart’s online marketplace will plant your company firmly in the minds of Walmart’s customers.
This automatically gives you an edge over the competition.
3. Walmart Will Compete for You
Speaking of competition, Walmart’s decision to take on Amazon means it must now actively court online sellers who can help the company increase its product offerings.
At this stage, Walmart is interested in attracting and keeping online sellers in its marketplace.
4. Walmart Has Deep Pockets
Until now, Amazon has been able to outperform its competitors through the sheer force of its financial power. Walmart is a different breed.
Walmart has almost limitless resources for e-commerce, so it will do much of the heavy lifting for you.
5. Effortless Transactions
Walmart took its time entering the online market, perfecting the checkout process. Whenever customers find your products on Walmart’s platform, adding them to the checkout cart for payment is seamless.
Despite these benefits, online sellers should keep the following information in mind: If you are selling through multiple channels, you already know that managing product flow can be a nightmare.
The more SKUs and channels you manage, the easier for slip-ups to work their way into your system.
If you plan to expand into Walmart, the time has come to automate your logistics with an integrated software package.
Sellercloud offers some of the most advanced capabilities in inventory integration.
Our system will allow you to post products on multiple channels, manage sales and inventory, and automate the fulfillment process from start to finish.
This includes managing shipments, shipping labels, overselling protection, and a full range of analytics to help you control inventory.
Our services are designed to help sellers looking to increase their online sales significantly in the year ahead.
Schedule a Sellercloud demo today.
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