Most sellers believe that to build an empire, you must spend more hours working late, endure more stress, and make more high-cost sacrifices.
You picture industry titans like Jeff Bezos and Tim Cook, who regularly churn out 100-hour weeks, hardly ever seeing their families and always being the first in the office and the last to leave.
You think that if you want your business to grow, it must consume your life because that’s what happens to the best of us, right?
Well, no, actually it’s not.
Tim Cook doesn’t need to get up at 4:30 a.m. to email his employees, but he does. Jeff Bezos doesn’t need to consult with teams regularly about customer service issues, but again, he does.
These hardworking leaders give their lives to their businesses because they’re workaholics and want to—not because they need to. They have a choice.
The belief that business growth automatically means more time in the office is simply not true.
Top Sellers Don’t Just Grow—They Grow Intelligently
Growing intelligently is the key difference between sellers who buckle under steady e-commerce growth and those who use their gains to create a manageable and successful multichannel empire.
These sellers leap from their existing systems, built on difficult and time-consuming manual operations, to automated systems that scale with them.
Many businesses find this prospect daunting, and rightly so. The inventory management systems needed are complex.
However, they quietly handle all the grunt work behind the scenes, allowing sellers to focus on expanding multiple sales channels.
A Short Case Study
The following case study shows how you can manage your current workload and more while decreasing the time and effort you expend.
17th Street Photo is a photo and electronics retailer that sells from a physical store and various online marketplaces, such as Amazon, eBay, New Egg, Rakuten, Walmart, and Jet. As a family-run business that grew to manage several hundred online orders in a given day, the company struggled to cope with the workload and paid staff to work overtime to fulfill orders.
Paul Ghamar, VP of 17th Street Photo, explains that when he started using Sellercloud’s multi-channel sales platform, it made such a difference to his business that he immediately felt the last few years were wasted. Suddenly, the company could ship more and faster, upload and update products more quickly, and diversify its catalog—all in less time and with higher accuracy.
The business didn’t use integrated shipping software, such as ShipStation. Instead, it printed labels with UPS WorldShip and FedEx Ship Manager. Then, it uploaded files and updated the websites using time-consuming and error-prone manual inputs. Switching to an inventory management system made a huge difference in this area, as it allowed them to download orders, scan them, print invoices and shipping labels, and automatically update Amazon with the tracking information in one seamless process.
The result: A lot more orders in a shorter period. What’s more, employees stopped working overtime, and the business was even able to reduce the number of staff, all while their sales continued to grow.
Read more of our case studies here.
You’ll probably fall into one of the three categories of e-commerce sellers: those who dabble, those who are growing, and those who are crushing it.
Making the leap from stage two to three is the crucial point at which highly successful businesses are made or broken.
With the right inventory management system, you can ensure you bridge the gap successfully.
Schedule a Sellercloud demo today.
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