More and more people are buying makeup and beauty products online. In fact, beauty and personal care online sales in the US are expected to increase. While a majority of shoppers are purchasing makeup at the drugstore, online stores are towards the top of the list of where shoppers buy their makeup.
When shopping for cosmetics and beauty products, shoppers are looking for convenience and quality. Buying online – especially if returns are easy – can often be much more convenient, especially if they’re looking for a specific product. They may look for the classic brands they trust, or they may look at newer brands that have been promoted online by influencers. Shoppers also look for products that offer a good value or appear to be a good deal.
With more and more women and even men becoming interested in skincare, the market for quality face wash, serums, moisturizer, and sunscreen has risen, too. Natural skincare is becoming more popular, and exclusive or high end products are regularly discussed by skincare fanatics online.