As more craft brick-and-mortar craft stores close, crafters look to e-commerce retailers to buy the supplies they need. Plus, lots of crafters are looking for specific items when they’re buying their supplies – and online searches can be easier than wandering through a store. For suppliers of arts and craft products, it’s more important than ever to make sure your customers are able to get what they need easily.
Additionally, the e-commerce market is the perfect place for craft businesses to thrive – from Etsy to Amazon, it’s easier than ever to sell your creations online. For online businesses, exposure is everything, so the more channels you sell on, the better. Additionally, small businesses tend to have fewer employees – which means optimizing workflow is essential for many sellers of arts and crafts.