E-commerce pet supply revenue growth is continuing to grow each year. Of course, cat and dog food were the most popular buys, but supplies like cat litter, puppy pads, and even bird food were popular sales as well. More and more consumers are turning to the convenience of online shopping for everyday items, saving them a trip to the pet store when their pet runs out of food.
Mass retailers with both online stores and brick-and-mortar stores are the most popular for customers – Petsmart.com being the largest. However, e-commerce marketplaces such as Chewy.com are becoming more and more popular. Customers may be especially drawn to marketplaces that allow for recurring orders or subscriptions, since this means that they won’t forget to order the items they need for their pet each month.
For many, a pet is more than just a pet – they are a family member, and are treated like one. That means extra treats, toys, clothing, and other items that aren’t necessarily essential. Some e-commerce pet merchants even sell custom items – like collars or harnesses – with their pet’s name on it. These make great gifts for pet owners. And let’s not forget about other types of pets, like frogs, fish, or lizards, which require tanks and accessories for the tank. Overall, the e-commerce pet market is full of variety, giving sellers and customers lots of options.