Want an easy way to tap into 100 million Internet users each day? Add video to your website or product descriptions.
Once upon a time, capturing name-brand recognition meant spending millions of dollars on television advertising.
The big brands knew that by outspending the competition, they could drive sales by gaining a foothold in their customers’ minds.
Even though advertising is rapidly moving from television to the Internet, the same core marketing principles remain true: Sellers who don’t get their product in front of potential buyers are doomed to fail.
The good news is that you no longer have to spend millions of dollars to break out from the pack.
You only need a smartphone, and you can start making videos and building your brand today.
Even so, some online sellers wonder if adding video to their product descriptions and websites is worth the effort.
After all, isn’t competitive pricing, product placement on Amazon or Walmart, fast shipping, and good customer service enough to drive sales?
The answer is a resounding no! Here’s why:
- By 2019, video will take up over 80% of all web traffic.
- Adding video to marketing emails can boost click-through rates by as much as 300%.
- Embedding videos on landing pages can increase conversion rates by 80%.
- Companies that use videos in their marketing grow revenue 49% faster year-on-year than those that don’t.
That last statistic alone should light a fire under any online seller still wondering whether videos are good for business.
How Does Video Marketing Help Create Brand Recognition?
Here are five ways adding video to your marketing plan can help create brand recognition, build customer loyalty, and drive sales for your products:
1. Product Education
Videos entertain, educate, and motivate shoppers to purchase. Some 90% of buyers state that watching a video directly influences purchasing decisions.
In addition, if your product requires instructions, videos allow customers to learn about a product and its functions.
Informative videos on troubleshooting problems can also help reduce customer service calls.
2. Personalizing Your Brand
Videos are the closest thing to meeting your customer face to face.
Allowing potential buyers to get to know the people behind the product sparks interest, builds brand loyalty, and encourages people to share your company with their friends.
3. Attracting Influencers
Many buyers in today’s online marketplace rely on customer reviews and social media influencers to help them purchase.
Sellers can contact social media influencers and offer to collaborate on a video about your product.
4. Video Works on All Devices
Smartphones have quickly overtaken desktops and laptops as the primary way most online shoppers will see your products online.
Video is designed to work on all devices, which expands your reach in a consumer-friendly way.
5. Hitting the Viral Jackpot
More than 90% of people who watch videos share them with other people.
This goes way beyond cute kitten videos. Customers seeking your product are coming to you for a specific reason.
If your video helps solve their problem, they are more likely to share the information with people in the market for the same items.
How to Make the Most of Video Marketing?
From a strategic point of view, as you start to create videos for your products or business, it is important to keep some important tips in mind to make sure you get the best response from your viewers:
Get the First 10 Seconds Right
Up to 20 percent of people who open a video will close it within the first 10 seconds. By the 30-second mark, that figure jumps to a third.
Beyond that, viewers continue to drop off. Therefore, it is important to keep your marketing videos as short as possible.
Even if you produce a longer product description, you should consider breaking it into no more than three one-minute blocks.
If your video requires a longer viewing time, you should let viewers know a full explanation video is available at another link.
Then, those who truly want more in-depth explanations can go there.
Next, Ensure Your Video Addresses Customer Pain Points
This may be why your product is the best deal for the lowest price. Or it may be a description of how your product solves their problem.
To accomplish this, imagine yourself as your customers. What are their concerns about a particular product?
Phrase these concerns as a question, and you can then create a video that provides the answers.
Finally, Include a Call to Action at the End of Every Video
This may direct them to the purchase page, asking for their contact information or inviting them to submit a product review.
Additionally, you will want to let people know where and when they can learn more about your products, your company, and most importantly, you as a person they know and can trust.
Schedule a Sellercloud demo today.
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