The outdoor equipment industry contains a large variety of items and caters to different groups of people. For example, some outdoor equipment buyers are hiking or hunting fanatics – they want the best and newest equipment. Others are casual outdoors people who may go camping a couple times a year and simply need to replace their items. Another buyer might be purchasing items for their child’s sports game. And since outdoor equipment can include clothing and shoes, some buyers may just need some quality athletic or weatherproof clothing. This diverse customer market means that you may have to try multiple channels to reach all of those potential buyers.
By selling your products on multiple channels, you’ll be able to successfully reach more of these customers. Someone looking for a new rain jacket might not initially think to look for your specific brand or store, but if you’re selling on Amazon, they might come across it and purchase your item. The more customers who see your product, the better chance that they’ll make a purchase. And if they are satisfied with the product, they will be more likely to buy from your store again.