Brand assets and visual identity principles
Simple guidelines how to use the Sellercloud brand and its
downloadable assets for your convenience.
Construction
As the basis for our cloud icon, we went with 3 different circular shapes. We wanted the cloud to have a clean round look that would express both Sellercloud’s professionalism and brand personality.
Clearspace
Sellercloud’s logo underwent a major transformation. We wanted to keep the cloud shape but still put a fresh new spin on it. That’s why we decided to go with three contrasting blue colors using a rounder friendlier shape.
We also switched to a lowercase “c” in Sellercloud so that our brand name feels more homogeneous and fluid.
Usage
Our logo needs to be clearly visible at all times.
Colors
We wanted to keep the blue from our previous logo but make it more colorful and fun.
Using 3 different colors gives us more flexibility and animates the whole look.
RGB – 0/51/255
HEX – #134169
CMYK – 100/80/10/5
Pantone – 286C
RGB – 0/102/255
HEX – #0055aa
CMYK – 70/35/0/0
Pantone – 279C
RGB – 0/153/255
HEX – #009ceb
CMYK – 55/15/0/0
Pantone – 292C
RGB – 0/0/0
HEX – #000000
CMYK – 40/30/30/100
Pantone – Black 6 C
