Seller Fulfilled Prime


Amazon expanded its Prime Member benefits program to extend shipping benefits to merchant-fulfilled listings. Sellers who have proven their ability to meet Prime customers’ expectations for service can enroll in Seller Fulfilled Prime. Learn about eligibility and program requirements (requires login).

With Prime orders, you do not ship from your own account; instead, you purchase a shipping label from Amazon. This is done through Sellercloud as explained below. Because Amazon is providing the shipping, Sellercloud will not upload the tracking for prime orders since the tracking information will be generated on Amazon upon creating the label.

By default, label purchases are billed at Amazon’s shipping rates. However, if you have an account with or UPS, you can link your Amazon seller account to your carrier account to use your own negotiated shipping rates; read about that on Amazon  Seller Central (requires login).

Configure the Amazon Order Reports

  1. Open Amazon SellerCentral > Orders > Order Reports > See the top note “New! Choose the columns you want to see in your order reports.
  2. Click “Add or remove order report columns” to open the Add Or Remove Order Report Columns page.
  3. Choose the columns you want to apply to all future reports.
  4. Enable the Is Prime? column. You must enable this column to be sent in your order report before using Seller Fulfilled Prime through Sellercloud.

Mark Products as Prime

Products must be marked as “Prime” to be purchased as a prime order.

This is done on Seller Central by choosing a Prime Delivery-enabled shipping template for the product. Templates are configured under Settings > Shipping Settings; the configuration procedure is available here on Seller Central (requires login).

Enable Shipping Rates API in Seller Central

Select and enable shipping services in Seller Central.

Only services that are enabled are available for selection in Sellercloud.

API Registration for Shipping Services can be enabled in Seller Central. If preferable, enter your shipping account information to use your own rates.

Buy Shipping for Prime Orders

In Shipbridge

Prime orders are flagged and can be filtered with the Amazon Prime filter. Shipbridge will not allow those orders to be shipped except as described below:

If you are buying shipping from Amazon for Seller Fulfilled Prime or other orders, the credentials within ShipBridge must be configured to use the Selling Partner API. Learn more about Amazon’s Buy Shipping service via Shipbridge here.
  1. Configure Shipbridge for Prime orders:
    1. Enable Sellercloud’s Client Setting Enable Generate Shipping Labels via Amazon.
    2. In Shipbridge, click Menu > Options > Carrier > Amazon:
      1. Enable the Use Amazon and Use new Amazon SP API checkboxes.
      2. Select your company from the dropdown and click on Aquire Token from SC. Note: You must get a Selling Partner API token in Sellercloud first.
      3. If you have multiple Amazon accounts doing Seller Fulfilled Prime, click Per-company configuration to enter your credentials.
      4. Choose a Printer, and if thermal, check Printer is thermal.
        1. Important! Be sure to double-check your printer’s settings and ensure that its paper stock is set to output to 4×6.
      5. Choose a default Delivery Experience (Signature confirmation, etc.).
      6. Click Save. Shipbridge will now prevent Prime orders from being shipped with regular shipping services.
    3. In Shipbridge, click Menu > Customize Interface > Filters > check AmazonPrime and uncheck Weight Verified.
  2. Select the Prime order in Shipbridge.
  3. Right-click and choose Calculate Rates. This is the equivalent of “Get Eligible Services” when Shipping through Seller Central or Sellercloud.
  4. Only Amazon services will appear in the grid; select a service.
  5. If applicable, the “delivery experience” can be modified by editing the order details (right-click on order > Edit Order > Order details.)
  6. Ship order. This will “Buy Postage” from Amazon, and return a valid shipping label.
When you buy tracking from Amazon, Amazon knows the tracking info immediately, so Sellercloud does not need to upload tracking for orders shipped properly via Amazon.

In Sellercloud

This section will guide you through Amazon’s Buy Shipping service as it relates to Sellercloud and buying shipping for individual orders. Check out this article for instructions on buying shipping in bulk!

  1. Enable Sellercloud’s Client Setting Enable Generate Shipping Labels via Amazon.
  2. Orders for the Prime items will download into Sellercloud with the regular order download. Orders will have a status of “Prime” at the top of the Order Status panel on the left. Prime orders can be filtered using the Order Subtype filter > Prime. Note: Client Setting Enable Order Sub Types must be enabled for this workflow!
  3. Open an order.
  4. From the Action Menu > click Buy/Cancel Shipping From Amazon.
  5. On the following page, complete the request form: Package dimensions, weight, and Ship From address (defaults to a company address) are required.
  6. Press Get Eligible Services.
  7. On the following page, select a shipping method. The Amazon rate charges are shown in the right column.
    If you configured in Seller Central, those services will be available for purchase.
  8. Press Buy Shipping. The order will be updated as Shipped with tracking in Sellercloud and in Seller Central.
  9. On the following page, download the shipping label.
  10. You can also cancel the label. This will not mark the order as canceled/refunded or unshipped on Amazon; it just voids the shipping label and you must generate a new one. Canceling the label will set the orders as Unshipped in Sellercloud.
    The order will still have a shipped status on Seller Central as Amazon cannot change it to an unshipped state.

MFN Prime Orders

Prime Orders must typically be shipped using rates and labels provided by Amazon. However, you have the option to request approval from Amazon to use your own carrier account to ship Prime Orders. Once your request is approved, a few essential settings must be enabled for your account:

  • Client Setting: Allow shipping Amazon Prime orders manually – Enabling this setting is mandatory for Prime orders shipped via non-Amazon carriers and ensures that Amazon receives the relevant tracking information. Sellercloud will not attempt to send tracking for such orders unless this setting is enabled.
  • Shipbridge Admin Setting: Allow non-Amazon rates for Prime orders – Contact Sellercloud Support to have this setting enabled for your account.
  • Shipbridge Setting: Menu > Options > Shipping > Use Warehouse Address (based on Location and Station). Learn more about Locations and Stations.
This workflow is only applicable if you have received special clearance from Amazon to ship MFN Prime Orders without purchasing the labels directly from Amazon.

Use FedEx for Amazon Prime orders

Shipping Prime orders with FedEx requires additional setup:

  1. In Sellercloud, go to Settings > Warehouses, and choose the warehouses you will ship from, and set their address correctly.
  2. In Shipbridge, go to Menu > Options > Shipping and enable Use Warehouse Address > Save. This allows Sellercloud and Shipbridge to obtain and apply the FedEx rates from Amazon.

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