Product MAP, MSRP, and STP


Overview

Sellercloud helps you manage the Minimum Advertised Price (MAP),  Manufacturer’s Suggested Retail Price (MSRP), and Strikethrough Prices (STP) of your products and apply them to different sales channels. 

The MAP is a pricing policy implemented by manufacturers and suppliers to control the minimum price at which their products can be advertised. It helps maintain consistency and prevents price wars. While you can still sell a product at any price, you must adhere to its MAP when advertising it for sale.

The MSRP is the price that a manufacturer recommends or suggests for a product to be sold to end consumers. It’s typically printed on product packaging or marketing materials. You aren’t obligated to sell the product at the MSRP – you’re free to set your own prices.

The STP is a pricing strategy where the original price is displayed with a horizontal line through it to indicate a discount or a special offer. This visual cue attracts customers’ attention, creates a sense of urgency, and encourages them to make a purchase.

Learn more about configuring Product Prices.

Minimum Advertised Price

The MAP is product-specific, and you can set it per product or in bulk.

Before setting up the MAP, it’s best to enable the Client Setting Restrict Product Save Below MAP Price to make it so that you can’t save a product if a channel’s selling price is below the MAP Price.

Channel-Specific Details

Amazon:

To send the MAP, remove the Standard/List Price.
  • The MAP must not be higher than the Site Price.
  • With the Enforce MAP option enabled, if the selling price is lower than the MAP Price, the MAP Price will be sent.
  • The MAP will be sent to Amazon even if it’s lower than the Site Price if you enable the Client Setting Send MAP Price to Amazon even not enforced.
  • It’s recommended to enable the Client Setting Send MAP Price to Amazon even if not enforced so we will always send the Amazon MAP Price, even if the Enforced checkbox is disabled on the Product Details Page. This is done to ensure compliance when dealing with MAP prices. A MAP price value must be entered on the product.
  • If the selling price is below the MAP, the option See Price in Cart appears on the Amazon listing.
  • You will not be allowed to have a selling price lower than the MAP Price. With the Enforce MAP option enabled, if your Amazon price is lower than the MAP Price, the MAP Price will always be sent as the selling price in order to comply with regulations.
Any changes to the MAP in Sellercloud are included in the price feed to Amazon. For automated updates, the Amazon Company Setting Allow Price Update (Regular) must be enabled, and the AmazonPricesUpdateService must be running on your server. Contact Sellercloud Support to confirm that this service is installed.
The MAP will not be sent to Amazon if you enable the Client Setting Disable Map Submission For Amazon.

eBay: 

  • When Enforce MAP is enabled, the MAP will be the default Buy It Now Price
  • When Enforce MAP is disabled, the Site Price will be the default Buy It Now Price.

NewEgg:

  • The Client Setting NewEgg.Com Force Send MAP Price force-sends the MAP Price to NewEgg when Listing Products.

Sears:

  • The Client Setting Disable MAP Submission For Sears prevents the MAP Price from being sent.
  • The Client Setting Send Sears MAP Price Indicator As Strict sends a Strict MAP Price to Sears.

Set Per Product

To set the MAP Price for a specific product:

  1. Go to a Product Details Page.
  2. Double-click the Pricing panel or click the Edit icon on its top right.
  3. In the MAP Price field, enter the MAP.
  4. Check Enforce MAP to set it as the selling price on all enabled channels.
    1. eBay: When Enforce MAP is enabled, the MAP will be the default Buy It Now Price. When Enforce MAP is disabled, the Site Price will be the default Buy It Now Price.
    2. Amazon: To send the MAP price, remove the Standard/List Price.
  5. Check Use Map Price For Website to set the MAP Price as the selling price on the Website channel.
  6. Click Save.

Set In Bulk

To set the MAP Price for multiple products:

  1. Follow the steps to Bulk Update Products.
  2. Use the following Column Headers in your Template:
    1. MAPPrice – Set the MAP.
    2. EnforceMAPPrice – Set to TRUE to set the MAP Price as the selling price on all channels.
    3. UseMapPriceForWebsite – Set to TRUE to set the MAP Price as the selling price on the Website channel.
    4. MAPPriceExposure – Optional eBay-specific column. Set to 0 to display the MAP pre-checkout or 1 to display it during checkout.
    5. MAPPricingTreatment – Optional eBay-specific column. Set to MAP to only show the MAP Price. Set to STP to show the Standard/List Price (MSRP, not your eBay price) with a strike-through in addition to the eBay Price. If the eBay price is lower than the MAP Price, the eBay price will not display.


Manufacturer’s Suggested Retail Price

The MSRP is product-specific, and you can set it per product or in bulk.

To send the MSRP to Amazon, you must:

  • Enable Disable Map Submission for Amazon in the Client Settings.
  • Enter the MSRP value in the Standard/List Price field. It must be greater than 0.
  • Post the Product to Amazon. MSRP will not be sent by the Update Price action. The MAP is only included in the “Post Product” feed.

Set Per Product

To set MSRP for a specific product:

  1. Go to a Product Details Page.
  2. Double-click the Pricing panel or click the Edit icon on its top right.
  3. In the Standard/List Price field, enter the MSRP.
  4. Save your changes by clicking Save or the tick icon.

Set In Bulk

To set MSRP for multiple products:

  1. Follow the steps to Bulk Update Products.
  2. Use the Column Header ListPrice in your Template. This sets the MSRP in the Standard/List Price field.


Strikethrough Price

Some channels allow you to show STP on listings. Typically, you can’t set an STP that is higher than the List Price or the MAP Price for a channel. The selling price must be lower than the List Price.

Set Per Product

To send STP to Amazon:

  1. Enable the Client Setting Disable Map Submission for Amazon
  2. Enter a greater value in the Standard/List Price field than the Amazon Price on the Amazon Properties page.
  3. Post the Product to Amazon. MSRP will not be sent by the Update Price action. The STP is only included in the “Post Product” feed.

To send STP to eBay:

  1. Enable the Client Setting Enable Strikethrough Pricing For EBay
  2. Enable the subsetting Send MAP Price to eBay Strike through prices to send the MAP Price as the STP.

To send STP to Walmart Marketplace, set the Standard/List Price higher than the Walmart Price on the Walmart Marketplace Properties page. With this configuration, the Standard/List Price gets sent as the STP and the Walmart Price as the selling price.

Set In Bulk

To set STP for multiple products on different channels:

  1. Follow the steps to Bulk Update Products.
  2. Use the following Column Headers in your Template:
    1. MAPPrice – Set the MAP or, in some cases, STP.
    2. ListPrice – Set the MSRP or, in some cases, STP.
    3. AmazonPriceAmazon column. If ListPrice is higher than AmazonPrice, the List Price is sent as the STP and the Amazon Price as the selling price. You must Post the Product, simply Updating the Price is not sufficient.
    4. eBayEnableStrikeThroughPriceseBay column. Set to True to show the STP.
    5. MAPPricingTreatmenteBay column. Set to STP.  Enter a Retail/List Price and have an eBay Price (Buy it Now price) lower than the Retail/List Price.
    6. NewEggDotComCheckoutMAPNewegg column. If the MSRP/List Price is higher than the NewEgg Price, it will be sent as STP.
    7. WalmartAPIPriceWalmart Marketplace column. If the ListPrice is higher than the WalmartAPIPrice, the List Price is sent as the STP and WalmartAPIPrice as the selling price.


Overview

Sellercloud helps you manage Minimum Advertised Price (MAP) and Manufacturer’s Suggested Retail Price (MSRP) prices for each product, and broadcast them to different sales channels. While MAP pricing focuses on the minimum product price, the MSRP represents the product price recommended by a manufacturer.


Set MAP on Products

In its simplest form, Minimum Advertised Pricing (or MAP, as it’s often called) is the lowest price a retailer can advertise the product for sale – not the lowest price they can sell it for in their store, but the lowest they can show it online or in an advertisement.

Channels have different rules regarding MAP Price:

  • Amazon – Amazon does not allow MAP price to be higher than the Site Price. However, enabling the Client Setting Send MAP Price to Amazon even not enforced will send over MAP price even if it is lower than the Site Price. When the selling price is below the MAP price, the option See Price in Cart will appear on the Amazon listing.
    Any changes to the MAP price in Sellercloud are included in the price feed to Amazon. For automated updates, the Amazon company setting Allow Price Update (Regular) must be enabled and the AmazonPricesUpdateService must be running on your server. Contact Sellercloud Support to confirm that this service is installed. If you are trying to send the MAP price to Amazon, be sure to remove the List price from the item.
  • eBay – When Enforce MAP is enabled, the MAP Price will be set as the default Buy It Now Price. If disabled, the default Buy It Now Price will be set to the Site Price

The MAP price is product-specific and can be adjusted in the catalog’s product page or through a file import. The checkbox Enforce MAP will set this as the default MAP price to all channels that use it. You will not be allowed to have a sell price higher than the MAP Price.

Set MAP Price for individual products

  1. Open a product > Scroll to MAP Price.
  2. Insert MAP Price > Check Enforce. sellercloud alpha set map price for product
  3. When finished, Save Product.

Set MAP Price through a bulk update

  1. Go to Inventory > Bulk Product Update.
  2. You can use an existing file or create a new one using Get Template file.
  3. Use the following columns:
    COLUMNUPDATE ACTION
    Product IDAdded by default
    MAP PriceUpdates the MAP Price value
    Enforce MAP PriceSets this as the default MAP Price for all related channels (True and False values are allowed)
    MAPPriceExposure (optional)eBay specific.

    Choose when to display MAP; Pre-Checkout – use value 0, or During Checkout – use value 1.

    MAPPricingTreatment (optional)eBay specific.

    Values are MAP/STP. MAP – Only show MAP. STP – Show List Price (MSRP, not your eBay price) with strike-through in addition to the eBay Price. If the  eBay price is lower than the MAP, the eBay price will not display.

    UseMapPriceForWebsite (optional)Sends the MAP price to website integrated channels, if they have that option.
  4. Save the file > Return to Sellercloud > Choose File > Select a File Type > Submit. sellercloud alpha bulk update products map price

Set MSRP on Products

Like MAP pricing, the MSRP (Manufacturer Suggested Retail Price) is product-specific and is also adjusted in the catalog’s product page. It can be added through a file import as well.

To send the MSRP to Amazon, you must:

  • Enable Disable Map Submission for Amazon in the Client Settings.
  • Enter a positive value greater than 0 in the List Price field (otherwise, it will not send).
  • Post the product to Amazon. MSRP will not be sent over using the action Update Price.

Set MSRP Individually

To adjust MSRP for an individual product, follow the steps below.

  1. Navigate to the Manage Inventory page.
  2. Select the product you want to adjust the MSRP for.
  3. In the Standard/List Price field, enter the actual MSRP for the selected product.
  4. Save your changes by clicking Save Product at the bottom of the page.

Set MSRP in Bulk

To adjust MSRP prices for multiple products at a time, use the bulk product update function and update the requested products info via a file import.

  1. Go to Manage Inventory > Bulk Update Products.
  2. Click Get Template file to save a template file for completing product parameters.
  3. When creating a new template, use the following columns.
    COLUMNUPDATE ACTION
    Product IDAdded by default
    ListPriceUpdates the MSRP Price value in the Standard/List Price field
  4. Update the file with your desired values, once complete, return to the Bulk Product Update page and Select File.
  5. Click Submit.

Set Strikethrough Pricing on Products

Some channels offer the ability to show strikethrough prices (STP) on listings. Typically, you are not allowed to set a strikethrough price that is higher than the List Price or the MAP Price for that channel. For this functionality, the sell price must be lower than the List Price.

To send Strikethrough Pricing to Amazon, you must first enable the Disable Map Submission for Amazon Client Setting, enter a value in the Standard/List Price field (greater than the Amazon Price) per product and Post the product to Amazon. This update will not be sent automatically or upon selecting the Update Price action.
To send Strikethrough Pricing to eBay, the client setting Enable Strikethrough Pricing For EBay must be enabled. Subsetting: Send MAP Price to eBay Strike through prices to send the MAP price instead of the Buy it Now price as the sell price.

Use the bulk update function to update the strikethrough prices for different channels. Generally, a MAPPrice must be entered.

  1. Access Inventory > Bulk Update Products.Bulk Product Update Aplfa
  2. Click Get Template File to save a template file for completing product parameters. You can select an existing template, or create a new one.
  3. When creating a new template, use the following channel-specific columns.
    CHANNELCOLUMNDEFINITION
    eBay
    eBayEnableStrikeThroughPricesValue per product. Enter True to show the strikethrough price.
    MAPPricingTreatmentValue must be STP. Enter a Retail/List Price and have an eBay Price (Buy it Now price) lower than the Retail/List Price.
    NeweggNewEggDotComCheckoutMAPIf the MSRP/List Price is higher than the NewEgg Price, it will be sent as a strikethrough price.
    Walmart MarketplaceWalmartAPIPrice If ListPrice is higher than WalmartAPIPrice, List Price is sent as the strikethrough price and WalmartAPIPrice as the sell price.
    AmazonAmazonPrice If ListPrice is higher than AmazonPrice, List Price is sent as the strikethrough price and AmazonPrice as the sell price. The product must be posted.
  4. Populate the columns, and save the file.
  5. Return to the Bulk Update Products page.
  6. Select the appropriate file, and click Submit.

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