Amazon Transparency is a product serialization service that helps identify individual products in order to prevent counterfeit items from reaching your customers. This is a global Amazon service, so once your products are enrolled, they will be protected regardless of the marketplace. However, currently, there are country-based restrictions regarding using your own codes. You can find more information here.
The Transparency service offers:
- Proactive counterfeit protection— Amazon has implemented Transparency checks to proactively prevent counterfeits of Transparency-enabled products from reaching customers.
- Authenticity verification by customers— Transparency allows any customer to authenticate any Transparency-enabled product, regardless of where they purchase the product (Amazon, other e-commerce sites, brick-and-mortar stores, etc.).
- Customer transparency— In addition to enabling customers to authenticate products, brands can use Transparency to communicate unit-level product information, including manufacturing date, manufacturing place, and enhanced product information (e.g., ingredients).
In order to incorporate the Amazon Transparency Codes into your Sellercloud workflow, there are a few prerequisites you need to complete first:
- Enroll your products in Transparency.
- Go to Seller Central to prepare your account:
- Mark the necessary listed products as transparency-enabled so that Sellercloud can retrieve this setting from the Amazon reports.
- Enable the necessary column in the Amazon Order Report:
After you have prepared your Amazon account, you can head over to Sellercloud and enable the workflow:
- Navigate to Settings > open the Amazon-integrated Company.
- Go to Amazon General Settings > click Enable Amazon Transparency > Save.
Amazon Transparency Codes
The above prerequisites allow Sellercloud to receive and process information related to Amazon Transparency Codes. When an order is placed on Amazon for a product that is transparency-enabled, that information comes through with the Flat File Order Report, which is responsible for the creation of your Amazon Orders in Sellercloud.
If an order contains an item that requires a Transparency Code, it will be flagged as such and you will need to scan the code before being able to ship. After you have scanned the Code, you can generate a shipping label via Shipbridge. If you are purchasing postage from Amazon, the transparency code will be included in the label request.
Ship Order with Transparency-Enabled Product
- Have the transparency codes from Amazon ready.
- Manually enter each transparency code into the Transparency Code dialog box, and update the item.
- Print the transparency code label and apply it to the product.
- Scan the product’s label.
- Resume shipping as usual.
If you are not using Shipbridge, see the Import Transparency Codes section below.
FBA Transparency Codes
If some of your Amazon-fulfilled products are also enrolled and enabled for Transparency Codes, you will need to configure them correctly, so they can be added and processed for FBA Inbound Shipments.
- Navigate to the Product Details page of your SKU.
- Open the Toolbox > Shipping Preferences.
- Check the box for Require Transparency Sticker and save.
Import Transparency Codes
If you do not use Shipbridge to ship your orders, you can upload transparency codes into Sellercloud:
- Go to Orders > Tools.
- Click Import Order Info via File >Import Amazon Transparency Codes.
- Download and fill in the template. Make sure to include values for all the required columns.
- Optionally, you can fill in the Channel Order ID column and use that to match the transparency codes boing imported.
- Save the filled-in template and click to upload it into Sellercloud.
- Click Import.