Amazon Transparency Service


Amazon Transparency is a product serialization service that helps identify individual products in order to prevent counterfeit items from reaching your customers. This is a global Amazon service, so once your products are enrolled, they will be protected regardless of the marketplace. However, currently, there are country-based restrictions regarding using your own codes. You can find more information here.

The Transparency service offers:

  • Proactive counterfeit protection— Amazon has implemented Transparency checks to proactively prevent counterfeits of Transparency-enabled products from reaching customers.
  • Authenticity verification by customers— Transparency allows any customer to authenticate any Transparency-enabled product, regardless of where they purchase the product (Amazon, other e-commerce sites, brick-and-mortar stores, etc.).
  • Customer transparency— In addition to enabling customers to authenticate products, brands can use Transparency to communicate unit-level product information, including manufacturing date, manufacturing place, and enhanced product information (e.g., ingredients).


In order to incorporate the Amazon Transparency Codes into your Sellercloud workflow, there are a few prerequisites you need to complete first:

  1. Enroll your products in Transparency.
  2. Go to Seller Central to prepare your account:
    1. Mark the necessary listed products as transparency-enabled so that Sellercloud can retrieve this setting from the Amazon reports.
    2. Enable the necessary column in the Amazon Order Report:
      1. Go to Orders > Order Reports > Add or remove order report columns > enable the Is Transparency setting > click Save Changes.

After you have prepared your Amazon account, you can head over to Sellercloud and enable the workflow:

  1. Navigate to Settings > open the Amazon-integrated Company.
  2. Go to Amazon General Settings > click Enable Amazon Transparency > Save.

Amazon Transparency Codes

The above prerequisites allow Sellercloud to receive and process information related to  Amazon Transparency Codes. When an order is placed on Amazon for a product that is transparency-enabled, that information comes through with the Flat File Order Report, which is responsible for the creation of your Amazon Orders in Sellercloud.

If an order contains an item that requires a Transparency Code, it will be flagged as such and you will need to scan the code before being able to ship. After you have scanned the Code, you can generate a shipping label via Shipbridge. If you are purchasing postage from Amazon, the transparency code will be included in the label request.

Ship Order with Transparency-Enabled Product

If you are using Shipbridge to ship an order, you’ll be prompted to scan the transparency code label; otherwise, you cannot ship the order. Here’s how to do this in Scan and Ship:

  1. Have the transparency codes from Amazon ready.
  2. Manually enter each transparency code into the Transparency Code dialog box, and update the item.
  3. Print the transparency code label and apply it to the product.
  4. Scan the product’s label.
  5. Resume shipping as usual.

If you are not using Shipbridge, see the Import Transparency Codes section below.

FBA Transparency Codes

If some of your Amazon-fulfilled products are also enrolled and enabled for Transparency Codes, you will need to configure them correctly, so they can be added and processed for FBA Inbound Shipments.

  1. Navigate to the Product Details page of your SKU.
  2. Open the Toolbox > Shipping Preferences.
  3. Check the box for Require Transparency Sticker and save.

Import Transparency Codes

If you do not use Shipbridge to ship your orders, you can upload transparency codes into Sellercloud:

  1. Go to Orders > Tools.
  2. Click Import Order Info via File >Import Amazon Transparency Codes.
  3. Download and fill in the template. Make sure to include values for all the required columns.
    1. Optionally, you can fill in the Channel Order ID column and use that to match the transparency codes being imported.
  4. Save the filled-in template and click to upload it into Sellercloud.
  5. Click Import.

The Transparency Codes will be added to the Order Notes in Sellercloud and we will automatically send those codes codes to Amazon along with the order tracking information.

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