Brand assets and visual identity principles

Simple guidelines how to use the Sellercloud brand and its
downloadable assets for your convenience.

Construction

As the basis for our cloud icon, we went with 3 different circular shapes. We wanted the cloud to have a clean round look that would express both Sellercloud’s professionalism and brand personality.

Clearspace

Sellercloud’s logo underwent a major transformation. We wanted to keep the cloud shape but still put a fresh new spin on it. That’s why we decided to go with three contrasting blue colors using a rounder friendlier shape.
We also switched to a lowercase “c” in Sellercloud so that our brand name feels more homogeneous and fluid.

Usage

Our logo needs to be clearly visible at all times.

Colors

We wanted to keep the blue from our previous logo but make it more colorful and fun.
Using 3 different colors gives us more flexibility and animates the whole look.

RGB – 0/51/255
HEX – #0033FF
CMYK – 100/80/10/5
Pantone – 286C

RGB – 0/102/255
HEX – #0066FF
CMYK – 70/35/0/0
Pantone – 279C

RGB – 0/153/255
HEX – #0099FF
CMYK – 55/15/0/0
Pantone – 292C

RGB – 0/0/0
HEX – #000000
CMYK – 40/30/30/100
Pantone – Black 6 C

Font

It’s classy, modern, and approachable. Just like us.

We use Galano Grotesque for headlines and details

Sellercloud keeps track of every part of your e-commerce workflow. From inventory management to publishing product listings and order fulfillment – we’re here to give you an easier way to meet the demands of your business and achieve your maximum growth potential.

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